Hershey Bar Cards

A Section of One of the Finishing Rooms, Hershey Chocolate Co.

Courtesy of Great-Grandpa Phil, here are two “Hershey Bar Cards.” According to the Hershey – Derry Township Historical Society, “Bar cards were inserted into the 5 cent milk chocolate and almond milk chocolate bars (from 1909 to 1918). These advertisements extolled the virtues and offerings of the chocolate factory, town, park, and school through their national distribution system.”

Hershey Park Rustic Bridge, Hershey Chocolate Co.

The cards are approximately 5-3/4″ by 2-1/2″ in dimension; Hershey bars apparently aren’t as big as they used to be. Based on the postcard backs (which are identical), these would seem to be two of the earlier ones. I’m guessing that, since both cards are creased, they probably spent some time in young Phil’s pocket before being added to his collection. I don’t know if it’s my imagination but, near some of the darker smudges on the cards, I could swear I can smell chocolate.

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